Welcome to One/Size — where performance meets purpose and every face belongs. Founded by beauty icon Patrick Starrr, ONE/SIZE is the bold, boundary-pushing inclusive makeup brand built on a simple but powerful belief: great makeup is for everyone, full stop.
From America's #1 setting spray to Allure Best of Beauty Award-winning foundations and blush, every product in our lineup is engineered for high-impact results across every skin tone, skin type, and finish preference. Whether you're after a full beat or natural everyday makeup, ONE/SIZE delivers the formulas, the shades, and the staying power for a flawless look.
Set your glam with the viral On 'Til Dawn Waterproof Mattifying Setting Spray — the #1 makeup product in the United States* by consumer spend. Blur your base with the cult-favorite Secure The Blur Makeup Magnet Primer. Build your complexion with our full-coverage Turn Up The Base Liquid Foundation and Allure-winning Versatile Powder Foundation in 33 inclusive shades. Define your eyes with FANTASIZE Lifting & Lengthening Mascara and Point Made Waterproof Eyeliner. Sculpt and flush with the Cheek Clapper 3D Blush Trio.
Every formula is vegan, cruelty-free, and non-comedogenic — because we believe beauty should be as good for your skin as it looks.*Based on United States consumer spend in the Makeup Category from Jan 1, 2025 – June 30, 2025. Source: YipitData
